Across two decades, I've helped organizations define who they are, communicate complex ideas, build thought leadership, and create stories that people understand and remember. The industries have changed — from healthcare and climate to entrepreneurship, higher education, technology, food, and AI — but the work has remained remarkably consistent: understand deeply, think strategically, and communicate clearly.
Brand Strategy & Messaging
Defining what makes an organization distinctive and translating that strategy into messaging, voice, and verbal identity.
Focus Lab
Brand strategy, messaging systems, verbal identity, websites
Developed positioning, messaging systems, verbal identity, and website content for B2B technology companies alongside one of the country's leading brand agencies.
Why Choosing a New Logo Feels So Hard
Article
An exploration of why organizations often mistake a logo for an entire brand identity — plus practical steps for choosing a new logo that can grow with your company.
Brand Messaging Portfolio
Selected client work
Positioning statements, messaging frameworks, website strategy, and verbal identity developed for organizations across technology, ecommerce, sales, human resources, healthcare, higher education, nonprofits, and entrepreneurship.
Executive Communications & Thought Leadership
Developing consequential ideas and shaping them into clear, compelling communications in the voices of leaders and experts.
Techstars
Executive communications & thought leadership
Developed executive bylines, thought leadership, and strategic communications that translated entrepreneurship, innovation, and startup ecosystems for founders, investors, and partners.
Strategies to Accelerate and Expand Access to the U.S. Innovation Economy
Day One Memo
Coauthored a federal policy memo proposing strategies to strengthen U.S. competitiveness by expanding inclusive pathways from scientific research to entrepreneurship, commercialization, and regional economic growth.
Executive Communications Portfolio
Selected client work
Executive bylines, thought leadership, editorials, reports, and strategic communications that helped leaders share ideas, shape conversations, and build trust.
Editorial Strategy & Content
Designing the strategies, systems, and programs that turn organizational priorities into coherent, compelling content.
The Em Dash Is Not an AI Tell
Article
A defense of the em dash — and an argument for judging writing by the quality of its thinking, not superficial signals of AI use.
VentureWell
Editorial strategy & content
Led editorial strategy and content development to tell the stories of innovators, entrepreneurs, and technologies addressing the world's biggest challenges.
Editorial Portfolio
Selected work
Editorial strategies, systems, and programs alongside the stories they made possible — showing how organizational priorities become coherent, compelling content.
Research & Synthesis
Investigating complex questions, connecting ideas across disciplines, and turning research into insight, strategy, and original arguments.
A Decade of Aspire: Bridging the Funding Gap
Client research
Wrote a 10-year impact report examining how VentureWell’s Aspire program helps early-stage climatetech and medtech founders — particularly women and BIPOC entrepreneurs — navigate fundraising, build investor networks, and bring high-impact innovations to market.
The Equality Project
Independent research
An ongoing research and writing project exploring how emerging technologies, public policy, and systems thinking can create a more equitable, resilient future. Research and essays on clean energy, food & water, healthcare & preventable suffering, and AI & the future of work.
Research & Synthesis Portfolio
Selected work
Strategic and independent research that brings together data, expert knowledge, and ideas across disciplines to find patterns, develop arguments, and make complex questions useful.
Workshops & Facilitation
Designing and leading workshops and learning experiences that help people think productively, find clarity together, and develop knowledge and skills.
Focus Lab: Brand Workshops
Facilitation
Designed and facilitated collaborative workshops on brand voice, core values, purpose, vision, mission, and audience-based messaging — helping leadership teams align around strategy and translate it into language.
Wharton: MBA Communications
Teaching & coaching
Taught management communication and entrepreneurial communication for MBA students, coaching future business leaders to communicate complex ideas with clarity, confidence, and purpose.
Workshops & Facilitation Portfolio
Selected experience
Strategic workshops and learning experiences designed to help teams find clarity together and help people develop knowledge, skills, and new ways of thinking.