Turning complex ideas into narratives people understand, trust, and act on.
How I think…
Most organizations don't struggle because they lack expertise. They struggle because expertise is difficult to communicate.
I've spent more than two decades helping organizations figure out what matters — finding the ideas, building the narratives around them, and communicating them in ways people can understand, trust, and act on.
My work sits at the intersection of strategy, storytelling, research, and systems thinking. I enjoy stepping into unfamiliar domains, learning quickly, connecting ideas across disciplines, and finding the perspective that makes a difficult problem clearer. I've worked with startups, universities, innovation ecosystems, consultancies, and technology organizations, helping founders, executives, researchers, and subject matter experts explain not only what they do, but why it matters.
Lately, I've been especially interested in generative AI — not the hype, but what these tools are actually good for and what changes when we use them well. My work and independent research explore AI and writing, knowledge work, creativity and meaning-making, organizational adoption, and the ways AI could help connect and scale technologies we already have to solve much larger human problems.
Follow me on LinkedIn for mini-essays and what I’m thinking about today.
What I do…
Brand Strategy & Messaging
Defining what makes an organization distinctive and translating that strategy into messaging, voice, and verbal identity.
Executive Communications & Thought Leadership
Developing consequential ideas and shaping them into clear, compelling communications in the voices of leaders and experts.
Editorial Strategy & Content
Designing the strategies, systems, and programs that turn organizational priorities into coherent, compelling content.
Research & Synthesis
Investigating complex questions, connecting ideas across disciplines, and turning research into insight, strategy, and original arguments.
Workshops & Facilitation
Designing and leading workshops and learning experiences that help people think productively, find clarity together, and develop knowledge and skills.
Selected Work
Essay: The Em Dash Is Not an AI Tell
An essay about AI, writing, and what editorial judgment really means.
Day One Memo: Strategies to Accelerate and Expand Access to the U.S. Innovation Economy
An executive memo translating research into strategic action.
Solutions: The Equality Project
An interdisciplinary exploration of how we might build a more equitable future.