Learning happens through participation.
I design and lead workshops, facilitated conversations, and learning experiences that get people actively engaged with ideas. Sometimes the goal is discovery: helping a team surface what it knows, challenge assumptions, hear different perspectives, and arrive at greater clarity together. Sometimes I'm there to teach: bringing a curriculum and subject-matter expertise, then using discussion, questions, exercises, and real-world application to make the material meaningful.
In either case, I think carefully about what people need to understand, what questions will move their thinking forward, and how to structure the experience so that they leave knowing — or seeing — something they didn't before.
What I Do
Workshop & curriculum design
Facilitation
Teaching & training
Brand discovery
Positioning & messaging workshops
Core values workshops
Voice & verbal identity workshops
Stakeholder engagement & alignment
Collaborative problem-solving
Discussion frameworks & exercises
Synthesis & recommendations
AI workshops & training
Strategic Workshops
Helping teams discover and articulate what matters
At Focus Lab, I design and facilitate collaborative workshops that help leadership teams make consequential decisions about who their organization is and how it communicates. The workshops use structured exercises, carefully chosen questions, and discussion to surface individual perspectives, identify areas of alignment and productive tension, and uncover the ideas that should shape the brand.
Brand Voice
I lead clients through the process of discovering the personality behind their new brand and how it should be expressed through language — including tone, style, and how the voice flexes across audiences and contexts while remaining recognizably itself.
Core Values
I created Focus Lab's collaborative Core Values Workshop to push teams beyond generic aspirations toward the principles they genuinely return to: the beliefs they would defend, use to make difficult decisions, and hold themselves accountable to.
Mission, Vision & Purpose
I guide leadership teams through the difficult work of articulating why their organization exists, what it's working toward, and what it intends to do — creating the foundation for statements that are specific enough to mean something.
Key Brand Messages
I help teams define what their most important messages need to accomplish, whom they need to reach, and where they need to work — from an elevator pitch to messaging pillars that can underpin an entire content strategy.
What this demonstrates: workshop design, strategic facilitation, stakeholder alignment, active listening, pattern recognition, synthesis, and the ability to turn complex group conversations into clear strategic direction.
Teaching & Learning
Helping people develop knowledge and skills
I've taught writing and communication for more than two decades, from first-year undergraduates and art students to entrepreneurs and Wharton graduate students. At The Wharton School, I taught courses in Management Communication and Entrepreneurial Communication; earlier appointments at Columbia University, Yeshiva University, Ursinus College, University of the Arts, and Delaware College of Art and Design included fiction, memoir, creative nonfiction, composition, and literature.
The subjects have changed, but my approach to teaching has remained remarkably consistent. I combine clear instruction with discussion, questions, exercises, and practical application, creating a classroom where people actively work with ideas rather than simply receive them. Sometimes I build a curriculum from the ground up; sometimes I take an existing curriculum and find the examples, exercises, and conversations that will make it meaningful for the particular people in the room.
What this demonstrates: curriculum design, graduate and undergraduate teaching, communication and writing instruction, discussion-based learning, and the ability to make complex ideas rigorous, accessible, and useful.