One strategy. Many stories.
Every piece of content tells part of an organization's story. The challenge isn't simply creating more content — it's ensuring that articles, reports, websites, newsletters, and campaigns all reinforce the same identity, values, and perspective.
I develop editorial strategies that turn ideas into cohesive programs, helping organizations communicate with clarity and consistency across channels, audiences, and formats. Whether building recurring content series, establishing editorial standards, or creating flagship stories, my goal is always the same: make strategy tangible through thoughtful, purposeful writing.
What I Do
Editorial strategy
Content strategy
Editorial planning
Style guides & editorial standards
Content ecosystems
Feature writing
Articles & long-form content
Reports & white papers
Newsletter strategy
Website content
Editorial standards
Cross-functional collaboration
Designing Editorial Systems
Strong editorial programs don't happen by accident. They are built on thoughtful strategy: clear themes, consistent standards, and an organizing framework that helps every story contribute to a larger mission.
Throughout my career, I've designed the editorial systems that help organizations communicate with greater clarity and purpose — from defining publication strategy and messaging pillars to creating taxonomies, style guides, editorial calendars, and content frameworks. The goal is always the same: ensure that individual articles don't stand alone, but work together to build trust, reinforce organizational priorities, and create a recognizable editorial voice.
The Line | Techstars
Created the editorial strategy, taxonomy, publication structure, and content pillars for The Line, Techstars' flagship publication exploring entrepreneurship, innovation, investing, and growing an early-stage company.
VentureWell
Developed editorial frameworks, messaging pillars, style guide, and content systems that aligned organizational strategy across articles, reports, campaigns, and digital channels.
Penn Venture Lab (fka Penn Wharton Entrepreneurship)
Built and managed the editorial strategy for a twice-weekly publication showcasing founders, faculty, research, and entrepreneurial thinking across the Penn ecosystem.
Editorial Leadership & Standards
Great editorial work depends on more than great writing. It requires shared standards, thoughtful processes, and a culture that helps writers, subject matter experts, and cross-functional teams produce their best work together.
I lead editorial initiatives that improve quality, consistency, and collaboration — from creating style guides and editorial standards to managing writers, coaching contributors, developing publication workflows, and partnering with designers, marketers, engineers, and organizational leaders. My goal is to build editorial teams and systems that make strong communication repeatable, scalable, and sustainable.
Techstars
Created the Techstars Style Guide, managed agency writers and contributors, and maintained editorial quality and consistency across one of the world's largest startup ecosystems.
VentureWell
Developed editorial standards, annual content planning, and cross-functional workflows while supervising the Lead Writer and partnering with teams across marketing, programs, and leadership.
Penn Venture Lab (fka Penn Wharton Entrepreneurship)
Directed editorial operations for a growing communications program, collaborating with faculty, founders, and creative partners while mentoring student writers and contributors.
Editorial Programs
The most powerful editorial programs don't produce isolated articles — they create ongoing conversations. By developing recurring series, thematic campaigns, and long-form content around shared ideas, organizations can build trust, deepen expertise, and give audiences a reason to return.
I've created editorial programs that translate complex research, emerging technologies, and entrepreneurial expertise into accessible, engaging series. Each program balances strategic goals with editorial judgment, ensuring that every piece contributes to a larger narrative while standing on its own.
Innovation and Undergraduate STEM Education (IUSE) Series | VentureWell
A five-part series translating educational research into practical guidance on teamwork, motivation, critical thinking, problem-solving, empathy, and other skills that support student innovation.
Successful Startup Teamwork Relies on Three Communication Strategies
Increasing Student Engagement in Entrepreneurship: Four Key Motivational Tactics
Bringing Critical Thinking Into the Entrepreneurship Classroom: Six Techniques
Empathy in Entrepreneurship Education: Five Ways To Bring Empathy Into the Classroom
5 Questions | Techstars
A recurring interview series introducing founders, investors, and startup leaders through five thoughtful questions about leadership, innovation, and entrepreneurship.
VIP-X Accelerator | Penn Venture Lab (fka Penn Wharton Entrepreneurship)
A profile series highlighting student founders selected for Penn's highly competitive VIP-X accelerator, showcasing ventures tackling real-world problems across disciplines.
Woveon: Using AI to Create a Better Conversation with Your Customer
Group K Diagnostic: Changing the How, When & Where of Blood Testing — and Saving Lives
Acention: Developing a New Model for Mobile Gaming — Play Games, Win Money
Steignet: A Tactical “Bloomberg Terminal” for the Residential Real Estate Market
Signature Stories
Every editorial strategy ultimately comes down to individual stories. These are a selection of feature articles, explainers, and editorials that illustrate my approach to research, reporting, narrative, and craft.
The Em Dash Is Not an AI Tell
Why the em dash isn’t an AI tell—and what our obsession with finding one gets wrong about writing, judgment, and craft.
Why Choosing a New Logo Feels So Hard
Why a new logo often feels wrong before it feels right—and how to evaluate design without waiting for love at first sight.
How These Founders Are Building Sustainability Into Their Medtech Startup
A medtech founder interview showing how they built sustainability into their companies from the beginning — and their business became stronger because of it.
The Impact of Angel Investing: Interview with Anne Maghas
A profile of entrepreneur, angel investor, and Aspire mentor Anne Maghas and her work expanding opportunities for underrepresented founders.
It Takes An Innovation Ecosystem To Grow a Student Entrepreneur
Showing how mentorship, funding, and an innovation ecosystem helped transform a student's idea into a growing startup.
Celebrating ReJoule, VentureWell’s 2024 Sustainable Practice Impact Awardee
Tracing ReJoule’s journey from an EV battery problem to a growing climatetech company building a more circular clean-energy economy.
Give First In Action - The Techstars Mantra
Using one founder's story to illustrate how Techstars' "Give First" philosophy shapes mentorship, leadership, and entrepreneurial communities.
The Latch IPO: A Vision For a Seamlessly Secure World
Tracing Latch's journey from Techstars startup to public company through the story of its founders, mentors, and long-term vision.
Avisare: Helping You Hire Small & Diverse Businesses
Profiling Avisare's mission to expand economic opportunity by connecting corporations with diverse and small-business suppliers.